A network engineered for end-to-end
certainty.

Our key affiliate, Noble Way for Trade Mediation Co., extends Sheraa's capabilities into the heart of global commodity trade — ensuring a seamless journey from the seller's production line to the buyer's warehouse.

Through Noble Way, our clients gain integrated access to:

• Expert trade mediation — acting as a trusted intermediary for international buyers and sellers of a wide range of dry and wet bulk commodities, including fertilizers (Phosphate, Potash, DAP, Urea), agricultural products (Wheat, Barley, Corn), and energy products.
• Contract negotiation & risk management — drafting robust sales/purchase agreements, advising on optimal Incoterms®, and securing payment through Letters of Credit to mitigate commercial risk.
• Market intelligence — providing real-time commodity pricing, trend analysis, and feasibility studies for new market entry.

Noble Way's goals align with our mission to provide certainty:

• (Trade mediation activities): To be a leading bridge connecting global commodities from producers to end-users with efficiency and trust.
• (Logistics & transport activities): To provide integrated logistics solutions that guarantee timely and cost-effective delivery for traded commodities.
• (Management consulting services): To deliver expert advisory services that help clients navigate the complexities of international trade contracts and operations.

This powerful partnership allows Sheraa clients to benefit from a single, streamlined source for both their transportation needs and their core trading activities — all backed by decades of founding-level expertise.

Polaris for Management & Educational Consultancy is the cornerstone of human capital development within the broader ecosystem of maritime expertise led by our founder, Dr. Capt. Issa Awad Hasan. Our partnership activities are designed to create a seamless pipeline of talent and knowledge that directly serves the maritime and logistics industry.

Our core partnership initiatives include:

1. Synergy with Sheraa Transport and Ship Management — Polaris acts as the dedicated training and recruitment consultancy for Sheraa, providing cadet training programs, crew certification & upgrading, and custom leadership development.
2. Academic collaboration & pathway programs — We facilitate strategic partnerships between international maritime universities and local institutions, providing students with direct pathways to globally recognised degrees.
3. Corporate training & institutional development — We partner with shipping companies, port authorities, and logistics firms to develop and deliver bespoke training solutions that address specific operational challenges.
4. Accreditation and certification advocacy — Polaris actively partners with international accrediting bodies to offer certified courses in Jordan and the region.

Through these focused activities, Polaris fulfils its mission to empower individuals and institutions, ensuring the entire maritime sector is supported by a skilled, certified, and continuously developing workforce.

Phoenicia Maritime Shipping Services (PMSS) is our esteemed sister company and a cornerstone of our global network. Founded in 2006 by our Managing Director, Dr. Capt. Issa Hasan, PMSS has established itself as a premier provider of integrated maritime solutions with a proven track record in technical and commercial ship management, crew management, and marine consultancy.

Headquartered in Aqaba, Jordan, PMSS leverages its strategic location and deep regional expertise to offer unparalleled ship agency and operational services through its affiliate, Jurf Navigation and Ship Operation. This partnership ensures seamless port call operations, husbandry services, and agency representation throughout the Red Sea and Arabian Gulf regions.

With a history of successfully managing a diverse fleet of over 15 vessels, PMSS embodies the same commitment to excellence, safety, and operational rigor that defines the Sheraa philosophy. Our close collaboration allows us to offer clients a synergistic range of services — from high-seas transportation and technical management to port-side execution and logistics.

ISTA (International Shipping & Trading Academy) complements our human-capital strategy by focusing specifically on the commercial and trading side of shipping — chartering, brokerage, claims, freight forwarding operations, and trade finance.

Alongside Polaris (which focuses on seafaring certification and technical leadership), ISTA closes the loop on the academic-rigor pillar of the Sheraa philosophy: building professionals who can operate vessels and understand the commercial markets those vessels serve.

ISTA programs deliver:

• A curriculum grounded in modern shipping and trading practice — chartering, claims, marine insurance, freight forwarding, and international trade documentation.
• Industry-recognised certification.
• Direct pipelines into Sheraa, Noble Way, and partner organisations for graduating cohorts.
• Continuing-education tracks for working professionals.

For Sheraa clients, the partnership means access to a continuously refreshed pool of commercial maritime talent — essential when staffing chartering desks, claims teams, and trade-mediation operations.